Founders
FRANCESCA WONG
Co-Founder & Sales and Creative Director
With 19 years of experience in media and entertainment, Francesca has built her career around social media, radio broadcasting, and production. Her background gives her a deep understanding of audience behaviour, trends, and the power of communication. Francesca brings creative direction to The Influencer Agency, ensuring campaigns are culturally relevant, engaging, and visually compelling. Her passion lies in connecting brands with audiences through authentic storytelling and innovative content that resonates across platforms.
SHARIFA MUHAMMAD
Co-Founder & Legal and Operations Director
Sharifa brings more than 18 years of experience across government and private sectors, with a career spanning event management, e-learning, software development, banking, and social media. With a strong legal background and ongoing postgraduate studies in law, she combines strategic thinking with creative insight. Over the past 3.5 years, she has been immersed in the influencer and creative industry, focusing on storytelling, talent development, and authentic brand collaborations. At The Influencer Agency, Sharifa leads with a balance of professionalism, legal expertise, and creative energy to ensure every campaign is both impactful and meaningful.